![]() ![]() ![]() These are the product that are the market leader, and bring more of the revenue in the company, as compare to the cash they consume. For better understanding the Nike’s market position and to analyze that whether it is able to capitalize the products, BCG matrix is used for dividing the different segments of the products and benchmark the performance to the strongest competitors (Consignado, 2011). It introduces the “Swift technology”, which helps in increasing the track times to 1.13%. Nike’s operating segment are apparel, equipment, and footwear with the operating regions in Europe, Africa, Middle East, US, Americas and Asia Pacific. Nike started its own production unit that is involved in manufacturing high quality shoes in low rates, to earn the high market share (Nike, 2018). The initial and effective growth strategy was to import from Japan, and sell in the host country, however, after the strong competitors’ intervention such as Puma, Adidas etc. In the late twentieth century Nike got prominent as one of the most amazing sporting brand across the globe, and created a most powerful amazing impacts on the consumer’s mind. Nike is one of the rare brand that established itself and become popular because of its pop culture in 20th century. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |